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Internet Marketing in Hospitality by Barbara Cox,

Internet Marketing in Hospitality by Barbara Cox,
"Internet Marketing in Hospitality" instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a website. The volume examines the hospitality industry including types of businesses and types of sites, as well as creating and building an Internet presence, portals, search engines, directories, and other places to be found, Internet advertising, promotion (on the net and off) and print/media advertising, and e-mail marketing. For individuals in the hospitality industry.



Hospitality management - Hospitality management is the name given to the collegiate academic major in which students are taught the business of running hotels, restaurants, and travel and tourism-related business.

Business.com - Business.com is a business-related Internet search engine and web directory.

Directory assistance - Directory assistance (in the UK, directory enquiries) in telecommunications is a telephone call one can make to find out a specific phone number of a residence or business. Some systems also give the caller an address as well.

Kelly's directory - Kelly's Directory were directories containing both residential and business listings. In addition they also contained geographical information and advertisements.



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